It is quite obvious that there is a clear connection between mass media and psychology. To be more specific, the main aim of mass media is to influence the person. The reasons for that are various. The goal of a newspaper or any other kind of news media is to make the reader believe that they are the ones who are telling the whole story. What is more, some media tend to exaggerate in order to create some shocking effect.
Speaking about the role of media in advertising, the main aim is to make us believe that we want or even desperately need a particular product. What is more, every ad is aimed at making a person happy when they buy or use that product. Obviously, it increases sales as we are going to tell our friends and family how great this new product is. When right tools and techniques are used, it is really simple to influence people which is the reason why psychology is one of those subjects which a lot of people are so keen on mastering. Need more information? Find everything you need here …