The most important aspect regarding such subject as the sociology of consumer behavior is to take a closer look at the way in which a person chooses to purchase a particular product when they are under the influence of the society in general or their social group.
Some time ago consumer behavior was that aspect which was completely ignored. It was not taken into consideration by marketing managers. Perhaps, the reason for that was because such notion as a marketing manager did not exist.
Yer, the way in which a consumer behaves as well as what products they choose are of great importance these days. To be more specific, a lot of marketing companies create a campaign for a particular brand depending on that type of behavior. Even if the customer is sure that they are ones who make the final decision, it is not quite so as lots of elements contribute to making a decision. For instance, a person may decide to choose the service of a particular company simply because their friend has provided a positive feedback. It is a great example of social aspect of consumer behavior. In order to read more on the subject in question, go to …