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Yer, the way in which a consumer behaves as well as what products they choose are of great importance these days. To be more specific, a lot of marketing companies create a campaign for a particular brand depending on that type of behavior. Even if the customer is sure that they are ones who make the final decision, it is not quite so as lots of elements contribute to making a decision. For instance, a person may decide to choose the service of a particular company simply because their friend has provided a positive feedback. It is a great example of social aspect of consumer behavior. In order to read more on the subject in question, go to …
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