There is a number of factors which predetermine the price of a television ad. The first one is seasonality. What you need to understand in this respect is that the price of an ad differs depending on a particular month. It works like this: when the viewing is high, the price will be lower. It is clear that viewing in very high during winter as it is cold outside and people prefer to stay at home. What is more, day is shorter which means that it gets dark quite early. Staying at home, drinking some hot beverage and watching TV is much more enjoyable than spending time outside.
Another factor to consider is transmission time. What it presupposes is that the price differs depending on the particular part of the day, such as: breakfast, daytime, peak and late night. The following aspects are also taken into account: target audience, programs, regionality and commercial time-length. In order to read in detail about other factors that predetermine the price of television ads, feel free to visit …