Involvement of mass media in political campaigns essay sample

 

To begin with, it is necessary to highlight the fact that advertising plays a huge role in the process of creating and developing political campaigns. The main aim of any political ad is to make their candidate look good.

Speaking about various news channels, newspapers or magazines, some of them are so focused on personal characteristics of a candidate that they forget to pay proper attention to more important issues. In addition, the main aim of any mass media which is involved in a political campaign is to create a favorable impression of their candidate as well as to prove why she or he is better than their opponent or opponents.

Another important aspect to take into account is the role of the televised debate. It may either increase or decrease the chances of a candidate to win the elections. What is more, the voters will get a clear picture regarding those goals which their candidate is pursuing. In case you are interested in the subject in question and want to learn more, feel free to find all necessary materials at …

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