How Does In-store Music Influence Product Selection? essay sample

Background music is an important component of the retailers’ marketing strategy. It can influence the flow of customers and their choice in every particular store. When it comes to music, managers take into consideration everything from the genre of songs to their volume. Music usually depends on the type of a shop and products on its shelves; it is one of the key components which make the first impression about the store and encourage visitors to buy.

In the first place, the choice of music may give a clue about the target customers’ audience. Jazz and classical music are to hear at some vintage shops which sell unique and expensive goods. They encourage a prosperous customer of a middle-age or older to drop in and find something they would inevitably like. Various kinds of pop music, fast and cheerful, are preferred by owners of the stores where items are both suitable and accessible to most people. Take a shop with quite casual clothes on the display, for example.

The musical tempo is of a great importance for every store. Fast and lively music encourages customers to move faster which can possibly induce them to buy more. However, slow music makes visitors look around more properly and take more items to purchase as well. Playing fast music is especially important in the closing hours, and slow tunes are more appropriate when there are few customers in the store.

In fact, in-store music is a factor which cannot satisfy all customers without exception. Some people may like loud music while others would search for a more quiet place to shop. However, music which reflects the intentions of retailers is always suitable.

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