Advertising of food influences people to a different extent. Many companies pay more attention to children and teenagers. Fast food chains involve cartoons in the promotion of their products. A large part of the fast-food industry is oriented on children; obviously, parents will not refuse their precious kids when asked to attend their favorite restaurant with tasty food and ice playground. Manufacturers of snacks frequently target at students. Companies install their vending machines in schools and provide an excessive advertising in the establishments. The practice is frequently criticized as parents consider that an utter manipulation at schools is inadmissible. All in all, junk food manufacturers are not the only companies who need advertising.
Natural and organic products are in vogue these days. Despite small non-industrialized farmers can possibly be the only source of true organic food, multinational companies promote their products with health-friendly labels like non-GM, low-fat, sugar-free, and gluten-free. As a matter of fact, these adjectives do not make food exceptionally healthy, but a certain part of consumers does not bother about ingredients. Young people especially like to count calories and judge food according to the amount of carbohydrates. That is how advertisers approach them. Slim and beautiful models on the advertising of diet drinks make young people choose them for everyday consumption.
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Advertising of food differs according to the target groups. Children, teenagers, athletes, organic gourmets, cholesterol-anxious older people – they all are approached from the different perspectives. Marketing experts closely monitor tastes and preferences of the target audience to provide an impression of a perfect low-fat, sugar-free or organic product.
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