Well, it is quite obvious that nurturing a new business starts with coming up with a proper plan. Thus, you need to have an idea. Clearly, it should better be something unconventional as you will be the first one to introduce such type of business on the market.
What you should remember is that everything will not turn out the way you have thought it would be. That is the reason why it is so important to accept failure, to learn your lesson and to move on. What is more, you will also find out soon enough that the key to success in business is the ability to never stop learning as well as the ability to embrace and implement new techniques. You need to be constantly aware of what is going on.
Perhaps, you will have lots of crazy ideas at first but the most important thing here is to write them down and to come up with new. This is the only way in which you are going to create something truly useful and impressive.