In the world overwhelmed by brands, it becomes so difficult for us to make a decision. Plenty of brands are well-advertised and recommended on social media, and that is how companies fight for our attention. Indeed, a strong branding helps to inform a great number of new consumers about its priorities and special offers….
Samples - page 3
Factors that influence level of impulse buying essay sample
Buying on impulse is a distinct feature of the 21st century. Strong advertising and a broad availability of goods make people less careful when buying whatever they need. In fact, people often cannot tell what they need. Buying on impulse, they try to compensate for their inability to choose wisely. Why stand thinking for…
The effect of brand image on consumer taste preference essay sample
All people accept brands differently because of their subjective perception. Some brands are considered cool, some others – reliable, the third kind of brands – excessively advertised. It happens because we connect brands to the advertising, experiences of other people, sales statistics etc. In many cases, a brand image is formed due to our…
Determinants of consumer buying behavior through mega stores essay sample
Moving from small retail shops to large mega stores and department stores, consumers change their behavior. There is a huge chasm between being politely served by the owner of a small store and getting lost among the sky-high shelves of identical products in a superstore. Today huge stores can hardly surprise anyone. However, people coming…
Impact of brand awareness on consumer/brand loyalty essay sample
It would be wrong to believe that the only aim of marketing is sales. Marketing is also about doing anything that can urge people to buy products in the long-term prospect. Brand awareness definitely is one of them. In the present-day market, we have a mess of brands selling identical products. How can we…
Celebrity Influence on Political Campaigns essay sample
Celebrities participating in political races are not a new trend. Yet in the 1920s, politicians used the endorsement of film stars to get through the elections, and now the “celebrity method” is a must to win the hearts of electorate. Oprah Winfrey’s endorsement of Barack Obama in the 2008 elections is known as the most…
Should stay-at-home moms 🤱 get a salary from the government? essay sample
Being a mom is challenging and very expensive. A survey conducted among American stay-at-home moms found out that these women work for almost 100 hours per week. If taking care of a baby was a job, women would earn lots of money for that. Daycare, housekeeping, shopping, cooking, and more duties stay on the list…
Should the use of coal be subjected to stricter environmental regulations than other fuels? essay sample
Fossil fuels are still the main source of energy in the world. Alternative energy sources can produce up to 20% of electricity in the US, which is not enough to cover the needs of the population. CO2 emissions have been regulated all over the world through the Kyoto Protocol since the late 20th century…
Should government impose restrictions on what kinds of foods 🥐 can be served in school cafeterias? essay sample
Nutrition is a hot topic for parents and teachers who cannot find a common language concerning what children shall eat. Childhood obesity is prevalent in the US so that some people consider a children diet is necessary. The latest governmental reform in public schools made American school cafeterias notorious for their food. In the…
Should exams be outlawed in favor of another form of assessment? essay sample
Exams are stressful, and there is no doubt in it. Recently, students got more anxious about their final grades than ever. Whether an exam or final test, most children take them seriously. Final grades have much more power to influence the student’s future than any classroom test, and both teachers and students consider it to…
Does the Information Age mean we are losing important historical information? essay sample
The safety of information is the main advantage of the digital age. There is plenty of data in clouds, safely protected from cybercriminals and backed up. There is so many information, in fact, that we can hardly notice losing a bit of it. In terms of preservation of information, the digital age is much…
Should parents censor textbooks and other literature for children in schools? essay sample
Censorship is an inherent attribute of the digital age, and parents usually choose the best suitable content for their little kids. This responsibility partially lies on schools as they determine most of the printed content children come across during their school years. There are all kinds of books these days, including those about sexuality, drugs,…
Should there be a mandatory cap on the number of hours a person can work? essay sample
In the US and many other countries, there is no legislative regulation as for how many hours an employee shall work weekly. The restriction usually falls on the minor employees who have their duties at school and cannot work for as long as they want to. The US law also requires to pay extra…
Does working more actually reduce productivity? essay sample
Running for the top performance, career advancement, and the best possible salary, we spend days and nights in the workplace. Workaholism is especially inherent to Americans in their individualist and capitalist society, while most Europeans still stay immune to such a lifestyle. All of us get an advantage for working longer, but it is actually…
Should companies allow employees to exercise on work time? essay sample
Exercising at work is a stumbling block in a 21st century workplace. As employees become more concerned about their health, it is more difficult for employers to ignore their needs. In fact, sedentary work existed centuries ago and so did health-damaging position in the manufacturing. Now it is much safer to work in industrial facilities,…
Mobile laser scanning technology essay sample
Mobile 3D laser scanning technology is a new word in surveying and mapping. The scanner can measure the distance to the target illuminating it with a laser, but its main aim is to create a digital 3D model of the target. A laser captures the shape of the object, but the construction of a…
Natural language processing and computational linguistics essay sample
Natural language processing is the process of recognition of human (natural) language, its comprehension, and generation. As the ability of the computer to understand a spoken language and generate replies, NLP is a part of artificial intelligence. The development of the technology is not as fast as expected mainly because spoken human language has nothing…
Social media analysis 🌐 essay sample
Social networks contain plenty of people (or actors) who build certain links or ties. It allows us to call these websites social structures and analyze them using networks or graph theory. A sociogram obtained in the result looks like a picture with a lot of dots (actors) connected by lines (ties). Social network analysis is…
Spoken language processing essay sample
A speech-based interaction between humans and machines has been a fiction once. Today however, it is a rapidly developing field of computing technology related to artificial intelligence and machine learning. The mechanism behind comprehending human speech is very complex, both in technology and neuroscience. Over the last 50 years, a sufficient achievement has been done…
Machine learning 🤖 essay sample
The idea that machines shall learn through experience still looks ambitious to many of us. Taking the limited abilities of artificial intelligence, we expect machines to do exceptionally what they are programmed to. However, the evolution of machines and especially software brought engineers a new hope. It appears that machines can learn from data…
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