Social media marketing

    Lately, businesses sufficiently improved customers experience and they did it with social media marketing. We can hardly find a company that does not use social media to promote themselves because the websites like Facebook or YouTube have the greatest concentration of the existing and potential customers. Some social media allow to achieve practically… Read More →

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Consumer-generated marketing

    Marketing strategies are often generated according to the needs of consumers. It does not matter how brilliant one’s strategy looks, it is worth nothing if it does not touches consumers. Today people care most about online comments and reviews. They tend to believe information on the web even more than the experience of… Read More →

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Buying behavior of customers

    Today we do not need a particular stimulus to buy something. We can go shopping just because we feel like it, and our income usually allows to purchase some cheap goods on impulse. It is okay if we do not need them – shopping is an effective therapy that lifts our spirits. However,… Read More →

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Direct selling

    Some entrepreneurs consider direct selling to be a good marketing model for their business. It implies selling products directly from the manufacturer to consumer in a non-retail environment. Direct selling allows to avoid several middlemen involved in the distribution of the product by sending goods to one distributor or sales representative who further… Read More →

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Green marketing

    Environmentalism has recently become a popular marketing strategy. More than a half of customers all over the world want to buy from socially and environmentally responsible businesses, which boosted green marketing. It refers to the process of selling goods that are eco-friendly, degradable, or produced in an eco-friendly manner. Green products do not… Read More →

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Effect of advertisement on children

    Advertising is designed so that it has the maximum effect on everyone who sees it. Children are the most vulnerable group as they do not analyze what they see or hear. Ads have a powerful call to action which people can recognize from the early age. Advertising is often built on stereotypes that… Read More →

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Current trends in marketing

    Leaflets and email newsletters have already become outdated and ineffective forms of advertising. Online performance marketing, mobile marketing, and partner marketing have come to succeed the old offline advertising and primitive online marketing techniques, like sending the emails no one really opens. It is much more useful to deploy social media marketing, search… Read More →

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Effect of branding on consumer purchase decision

    In the world overwhelmed by brands, it becomes so difficult for us to make a decision. Plenty of brands are well-advertised and recommended on social media, and that is how companies fight for our attention. Indeed, a strong branding helps to inform a great number of new consumers about its priorities and special… Read More →

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Factors that influence level of impulse buying

    Buying on impulse is a distinct feature of the 21st century. Strong advertising and a broad availability of goods make people less careful when buying whatever they need. In fact, people often cannot tell what they need. Buying on impulse, they try to compensate for their inability to choose wisely. Why stand thinking… Read More →

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The effect of brand image on consumer taste preference

    All people accept brands differently because of their subjective perception. Some brands are considered cool, some others – reliable, the third kind of brands – excessively advertised. It happens because we connect brands to the advertising, experiences of other people, sales statistics etc. In many cases, a brand image is formed due to… Read More →

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Determinants of consumer buying behavior through mega stores

    Moving from small retail shops to large mega stores and department stores, consumers change their behavior. There is a huge chasm between being politely served by the owner of a small store and getting lost among the sky-high shelves of identical products in a superstore. Today huge stores can hardly surprise anyone. However,… Read More →

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Impact of brand awareness on consumer/brand loyalty

    It would be wrong to believe that the only aim of marketing is sales. Marketing is also about doing anything that can urge people to buy products in the long-term prospect. Brand awareness definitely is one of them. In the present-day market, we have a mess of brands selling identical products. How can… Read More →

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Celebrity Influence on Political Campaigns

    Celebrities participating in political races are not a new trend. Yet in the 1920s, politicians used the endorsement of film stars to get through the elections, and now the “celebrity method” is a must to win the hearts of electorate. Oprah Winfrey’s endorsement of Barack Obama in the 2008 elections is known as… Read More →

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Should stay-at-home moms get a salary from the government?

    Being a mom is challenging and very expensive. A survey conducted among American stay-at-home moms found out that these women work for almost 100 hours per week. If taking care of a baby was a job, women would earn lots of money for that. Daycare, housekeeping, shopping, cooking, and more duties stay on… Read More →

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Should exams be outlawed in favor of another form of assessment?

    Exams are stressful, and there is no doubt in it. Recently, students got more anxious about their final grades than ever. Whether an exam or final test, most children take them seriously. Final grades have much more power to influence the student’s future than any classroom test, and both teachers and students consider… Read More →

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Should parents censor textbooks and other literature for children in schools?

    Censorship is an inherent attribute of the digital age, and parents usually choose the best suitable content for their little kids. This responsibility partially lies on schools as they determine most of the printed content children come across during their school years. There are all kinds of books these days, including those about… Read More →

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